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Do it yourself

The same methods I run inside a paid engagement, written up so you can work through them on your own.

01

Find out where you stand

The AI Search Visibility Baseline Protocol

How to measure whether AI assistants know your brand exists, before you change anything. Which prompts to run, the surfaces to check, and how to record the results so they are still comparable ninety days from now.

Coming soon
02

Work out what is broken

The Visibility Stack Diagnostic

Four layers, access, structure, entity and citation, each with a set of checks, a pass condition, and what to do when it fails. Worked from the bottom up, because a page that fails at access cannot be fixed with better content.

Coming soon
03

Protect what you have

The Migration Visibility Checklist

What to capture before a replatform or redesign, in what order, and why 301 redirects protect rankings but do not carry AI citations. The steps that cannot be recovered once the old site is gone.

Coming soon

Stuck on something you cannot fix internally?

That is usually the right moment for an outside read. The audit maps exactly where your visibility is breaking and what to do about it first.